Coast Outdoor Advertising is a billboard company that operates on Vancouver Island. They offer digital, staggered, and lighted billsboards. These ad spaces are available in 200 locations across the island. These advertising structures are a great way to promote your business. They are effective, especially when they are combined with other forms advertising.
Coast Outdoor Advertising offers many options for companies interested in marketing your products or services. It is a family owned company. In addition to a large number of billboards, the company also has an advertising plant and a bus station. Since 2012, Darren McLean runs the company. He is an alumnus of the University of Victoria, where he received a degree in economics. He has a lot of experience in small-medium leadership.
Coast Outdoor Advertising specializes on advertising on Vancouver Island. It serves the following areas: Chemainus, Courtenay and Departure Bay. It also serves key BC OOH markets such as Vancouver and the lower peninsula.
There are several benefits to using outdoor advertising, not least of which is the fact that it fits into most budgets. Outdoor advertising is an effective way of reaching a wide audience. It doesn't matter if you want to promote a national company or a local business; an outdoor structure that is well designed can make all the difference.
When it comes to choosing the best location for your advertisement, it's always a good idea to research the different types of ad space available. Your message will be seen by your target audience if you choose the right space. Getting the most out of an outdoor ad campaign involves finding the right balance between cost and effectiveness. Luckily, there are many solutions to this challenge. From a traditional static billboard to a sleek digital screen, your choice of outdoor structures can have a huge impact on your marketing success.
A billboard can also be used in a variety of sizes and shapes. Wallscapes offer a unique and striking format that is both eye-catching as well as being visually appealing. Wallscapes are a smart marketing strategy sure to be noticed by your target audience.
It can be hard to choose between the many choices available. It is possible to find the right place by using a service. AdQuick provides a list of top locations. The location's cost will vary depending on its size and the demographics. Using an online tool like this can help you determine the most effective locations for your advertising budget.
While the Coast Outdoor Advertising may be a relatively new company, its owners have been in the industry for more than three decades. Doug McGregor, who founded the company in Calgary, BC in 1975, has since installed hundreds of billboards. The company's notable features include digital billboards that glow in the dark and premium placements on bus advertisements.
FAQ
What do you need to know about radio advertising?
It is important to understand the interdependence of different media types. All media forms can be considered complementary, rather than competing.
Radio advertising can be extended to television. Radio can complement TV advertising by reinforcing key messages, and providing additional information.
Radio listeners often find TV commercials too lengthy. Radio ads are typically shorter and less costly.
What is advertising's main purpose?
Advertising is more than selling products. It's about building an emotional connection with your customers.
Advertising is about communicating values and ideas to people who are interested in your products or services. Advertising is about changing people's minds and attitudes. It's about building trust.
It's all a matter of making people feel good.
But, if you don’t have a clear understanding of your customers’ needs, you will not be able sell anything.
It is essential to first understand the needs and purchasing habits of your customer before you embark on any advertising project.
You can then design ads that resonate with them.
What is the cost of advertising on social media?
It is important to know that advertising on social media platforms is not free if you decide to do this route. You will be charged monthly depending on your time on each platform.
Facebook - $0.10 for 1,000 impressions
Twitter - $0.20 per 1,000 impressions (if you tweet)
Send out invitations on Linkedin for $0.30 per 1000 impressions
Instagram - $0.50/1000 impressions
Snapchat - $0.60 for 1,000 impressions ($0.40 Per User)
YouTube - $0.25/1000 views
Tumblr: $0.15 per 1,000 impressions of text posts
Pinterest - $0.05 per 1,000 impressions per month
Google + - $0.15 - $0.20 per 1 Million Impressions
Tumblr- $0.15-$.20 for 100,000 impressions
Vimeo - $0.20 - $0.25 for 10,000 impressions
Soundcloud – $0.20-$0.25 for 1 million plays
StumbleUpon - $0.20 -$0.25 per 1 billion pageviews
Digg - $0.20- $0.25 for 1000 diggs
Reddit – $0.20-$0.25 Per 1000 Comments
Wordpress - $0.20--$0.25 per 500 comments
Flickr - $0.20 -- $0.25 per 5,000 photo uploads
What does it mean to be an advertiser buyer?
An advertiser purchases advertising space on TV, radio or print media.
An advertiser pays for the time they want their message to appear.
They don't necessarily seek the best ad; they want to reach their target markets with the most effective ad.
Advertisers may have demographic information such as the age, gender, marital status, income level, occupation, hobbies, and interests of their customers.
These data can be used to help advertisers decide the most effective medium. For example, they might decide that direct mail would be more effective with older audiences.
Advertisers also consider the competition. Advertisers may choose to place ads near competitors if there are similar businesses in the area.
Advertisers must also take into account the size of their budget as well as the time it will take to spend the money before it expires.
What is branding?
Branding is how you communicate who you are and what you stand for. It is how you make people recall you when they hear you name.
Branding involves creating an identity that makes your company stand out. A brand isn't just a logo. It also includes everything you do, including your physical appearance as well as the tone of voice that employees use.
Customers feel more confident buying from your company if they have a solid brand. They know what they're getting. This gives customers the confidence to choose your products over other brands.
Apple is a prime example of a company with a strong brand. Apple is a globally recognized brand because of its beautiful design, high-quality product lines, and friendly customer service.
Apple's brand has become synonymous with technology. People think of Apple whenever they see a computer or smartphone.
When you consider starting a business, it's important to develop a brand. This will give your business a face and personality.
How do I choose my target market?
Begin with you and your closest friends. Do you not know where to start? Ask yourself "Whom do I want to reach?"
Ask yourself these questions: Who do you consider the most influential in your industry? What are their daily problems? Which are the smartest people working in my field? Where can they be found online?
Rewind to the beginning, when your business was founded. What motivated you to start your business? What was your problem and how did it solve?
These answers will help identify your ideal clients. These answers will help you understand your ideal clients and what motivates them to buy from you.
To get clues about who they cater to, you can also check out your competitors' social media pages and websites.
Once you have identified your target customer, you need to decide the best channel to reach them. A website might be created to reach home buyers, for instance, if your business provides services to agents in real estate.
A blog that targets small-business owners could be a possibility if you are a software provider.
You could also create a Facebook account for teens if you sell clothing. Or if you're a restaurant owner, you could set up a Twitter account for parents looking for kid-friendly places to eat.
The important thing is that you have many options for getting your message across.
What should you know about printing advertising?
Print advertising is a great medium to communicate with customers. Print advertising is used by many companies to promote their products and services. Its main purpose is to grab the attention of consumers.
Print ads are typically one page long and include text, images, logos and other graphics. These ads may include sound, animation and video as well as hyperlinks.
The following are the main types print advertisements:
1. Brochures - Large format printed brochures are used to draw people in to stores. Brochures can often be adorned with brightly colored images and eye-catching designs.
2. Catalogues - These are smaller versions of brochures. These are typically sent to customers who ask for specific information.
3. Flyers are small pieces or paper distributed at events such concerts and fairs. They are generally free but must be paid for if they are handed out at retail outlets.
4. Posters - These flyers can be larger than the ones you see on the flyer. They are often displayed on walls, fences, or buildings. They are typically created using computer software programs that aim to attract the attention of passersby.
5. Direct mail - These are letters or postcards that are sent directly to potential customers. These are sent periodically by companies to remind current customers about their business.
6. Newspaper ads - These ads are published in magazines and newspapers. These are typically quite long and often contain text as well images.
Statistics
- Worldwide spending on advertising in 2015 amounted to an estimated US$529.43 billion. (en.wikipedia.org)
- It's 100% reliant on your website traffic. (quicksprout.com)
- Advertising's projected distribution for 2017 was 40.4% on TV, 33.3% on digital, 9% on newspapers, 6.9% on magazines, 5.8% outdoor, and 4.3% on radio. (en.wikipedia.org)
- Advertising spending as a share of GDP was about 2.9 percent. (en.wikipedia.org)
External Links
How To
How do I advertise with Google?
AdWords allows companies to purchase ads based on specific keywords. Your account is the first step. Set the budget, select the campaign name, and then add keywords. Then, you place a bid on the keywords. When someone clicks one of the ads you place, they pay only if that click comes from someone who searched with one of your targeted keywords. This allows you to get paid even if people don’t buy anything.
Google has many tools available to make sure your ads are effective. They include Keyword Planner, Ads Preferences Manager, and Analytics. These enable you to determine what is most effective for your business.
A keyword planner can help you identify the right keywords for your campaigns. It also shows you how much competition there is for certain keywords, helping you decide whether or not to spend money bidding on them.
Ads Preferences Manager is available to alter settings such as maximum number of impressions per calendar day and minimum cost per click.
Analytics allows you to monitor the performance and compare your ads to other competitors. You can also view reports comparing the performance of your ads with others.