KJLH radio advertising is an excellent way to promote your business and reach new customers. Whether you're looking to target the local market or a national audience, we can help you plan a campaign that will get results!
Kjlh (102.3 FM) is an urban station in the area that has been broadcasting from 1965 to this day. Its programming includes R&B and soul music, but it occasionally features hip-hop/grace. It's one of the most popular radio stations in Los Angeles.
It is extremely popular with listeners of any age, especially those who reside in the 102.3 Mhz zone and enjoy a variety of music with a special flair. It broadcasts Monday-Saturday from 7 am to 8pm and Sundays between 9 am and 12 pm.
The station has a varied format and appeals to young listeners. They offer a wide range of music styles to suit their preferences. It had to compete against other stations that were more popular in the area. But today, the station is strong and loyal to its audience.
It is important that you choose the right radio station for your advertising. This information can be accessed by reaching out directly to the station and asking for their advertising rates. You might be surprised by what results you get!
A traditional team is also a good option. This allows them to draw upon their decades of experience in this market. They can also help you determine the best type of radio station for your campaign.
Talk Radio
Talk radio is very popular and can reach a large audience. Cumulus Media and iHeartMedia are the owners of many talk radio stations.
There are many formats and shows they offer, including news and sports. There are talk radio stations which specialize in a certain topic.
CBC Radio is Canada's public broadcaster. It broadcasts radio programs along with other forms of content, like podcasts. It also houses CBC News which has Canadian and global news stories.
Advertising on CBC Radio in Canada is a great way for businesses to reach a wide audience. There are many types to choose from, including sponsorships, live reads, and branded promos.
If you're looking to reach a specific audience or have an idea, you can contact the station to ask about their advertising rates. You should be aware that not all radio stations are the same. It is important to check their rates before you begin your advertising campaign.
FAQ
What do you need to know about internet advertising?
Internet advertising is a key part of any business strategy. It allows companies to reach potential customers at low costs. However, there are many different types of internet advertising available. Some advertising is free and others are paid.
You can also advertise online using banner ads, pop up ads, search engine optimization, pay-per-click advertisements (PPC), social media marketing (e-mail marketing), and mobile marketing. Each method has its pros and cons.
What is an ad campaign?
Advertising campaigns are a series or advertisements that promote a product. It can also refer entirely to the production of such ads.
The Latin word "to sell" gave rise to the term "ad". Marcus Terentius Varro (116–27 BC), was the first to make it a verb, meaning "to make sale".
Advertising campaigns are usually done by large companies and agencies. There may be many media types involved, including print and television as well as radio, TV, and internet.
Advertising campaigns can last up to six months and have specific goals. Campaigns can be targeted at increasing awareness or sales, for example.
What are the basics of television advertising?
Television advertising is a powerful medium to reach many people at one time. It was also quite expensive. It is powerful, however, if it is used well.
Although there are many types, TV ads share certain common characteristics. It is important to make sure that your TV ad fits into the appropriate category. If you're running a product commercial, don't try to run a lifestyle commercial as a product commercial. Your message should remain consistent throughout the campaign.
Second, prime-time hours are the best times to air your ads. This is because TV viewers often relax while in front of the screen. You want them relaxed enough that they can focus on you words.
The bottom line is that even if you have a lot to spend, it doesn't necessarily mean you'll be able to get great results. It may be the reverse. According to University of California research, commercials airing during popular shows are less likely to be seen and sell more products than those which air during unpopular shows. If you spend a lot of money advertising on TV, make sure it's done right.
What should you know about radio advertising
It is important that you understand the differences between media. Remember that media can complement each other and are not necessarily competitive.
Radio advertising can be extended to television. It can reinforce key messages and provide additional information.
TV commercials are often too long for radio listeners. Radio ads are often shorter and cheaper.
What are the basics of print advertising?
Print advertising is a good medium to communicate effectively with consumers. Many companies use print advertising to promote their products. The main goal is to catch the attention and buy from the consumer.
Print ads are typically short (1 page) and usually include text, photos, logos, or other graphics. Print ads can also contain sound, animation, videos, and hyperlinks.
These are the main types of print ads:
1. Brochures - Large format printed brochures are used to draw people in to stores. They are often filled with colorful images and catchy designs.
2. Catalogues - These are smaller versions of brochures. They are typically sent to customers who have requested information on specific items.
3. Flyers are small pieces or paper distributed at events such concerts and fairs. They can be given at retail outlets but must be paid for.
4. Flyers are also available in posters. They are often displayed on walls, fences, or buildings. They are created by computer software programs in order to grab passersby's eyes.
5. Direct mail: These are postcards or letters that are sent directly by post to potential customers. These are sent periodically by companies to remind current customers about their business.
6. Newspaper ads - These ads are published in magazines and newspapers. They are usually quite long and contain both text and images.
Why not use social media advertising for your business?
Social Media Marketing is a way to reach customers on social media platforms such as Facebook and Twitter. You can also target specific audiences within these networks by using keywords.
This advertising strategy is cost-effective as it costs less than traditional methods to market online. You can also build strong relationships and trust with your clients, both current and prospective.
It's simple to begin using social media to promote a business. You only need a smartphone or computer and internet access.
What is an advertisement buyer?
An advertiser can buy advertising space in TV, radio, or print media.
Advertisers pay only for the time their message is to appear.
They don't necessarily want the best ad, but they are more interested in what is most effective at reaching their target audience.
Advertisers might have certain demographic information about potential customers. This could include age, gender income level, marital status and occupation as well as hobbies, interests, and so on.
This data can be used by the advertiser to decide which media is most effective for them. An example is direct mail that appeals to older people.
Advertisers also consider the competition. Advertisers may decide to place their ads in close proximity to similar businesses.
Advertisers must also take into account the size of their budget as well as the time it will take to spend the money before it expires.
Statistics
- This means that at least 50% of an ad needs to be shown on the screen for at least one second. (quicksprout.com)
- Worldwide spending on advertising in 2015 amounted to an estimated US$529.43 billion. (en.wikipedia.org)
- Google will display whichever ad type (CPM or CPC) is expected to earn more revenue for the publisher, which is in Google's best interest since they take a 32% share of the revenue. (quicksprout.com)
- Nonetheless, advertising spending as a share of GDP was slightly lower – about 2.4 percent. (en.wikipedia.org)
External Links
How To
How do I advertise with Google?
AdWords can be used by businesses to advertise using keywords that they are interested in. Setting up your account is the first thing. Select a campaign name and set the budget. Choose the ad type (text or image), and add keywords. Then, you place a bid on the keywords. If someone clicks on one of your ads, you pay only if the click comes from a person who searched for one of your targeted keywords. This way, you get paid even when people don't buy anything.
Google has many tools to help you ensure your ads work. They include Keyword Planner, Ads Preferences Manager, and Analytics. These allow you to see what works best for your business.
A keyword planner can help you identify the right keywords for your campaigns. It will also show you the competition for keywords and help you decide if you should spend money bidding.
You can use Ads Preferences Manager to change settings like the maximum number of impressions per day and the minimum cost per click.
Analytics lets you track the performance of your ads and compare them to competitors. You can also view reports comparing the performance of your ads with others.