Mae Farrell Karwowski is the founder and CEO of Obviously, a global influencer marketing agency. Her clients include Coca-Cola and Amazon as well as Hasbro and Google. Her work has been published in publications such as The New York Times and Wall Street Journal. Currently, her role is to direct the social strategy for Obviously.
Mae is a prominent innovator in influencer marketing and is able to offer clients the best service. Mae's company uses data analysis in order to develop strategies. Obviously has been a leading influencer marketer worldwide because of this. Obviously has clients such as Coca-Cola and offers a strategic approach to brand endorsements.
Mae also has a strong presence in the podcast industry. She discusses how to handle micro-influencers in this episode. These micro-influencers don’t get as much engagement as macro-influencers. Because they don't feel as important, they may feel that they aren't as important. This can cause agency problems. To combat this, she has some invaluable tips.
Mae also discusses her advice for nano-influencers as well as how important it is to be there for brands. She reminds her listeners that they're valuable, even if their audience is tiny. Reels, TikTok, tips, and many other topics are offered by her. Ultimately, she encourages all aspiring entrepreneurs to "hustle" as much as possible. They will be able to achieve long-term success.
Mae McLaughlin has found success in the influencer business because of her vast network. She worked hard to build a network while working at an ecommerce fashion company in New York. After that, she realized the possibilities of social media. Later, she launched a number of Facebook pages to help celebrities. After that, she was a Twitter specialist for Coke Zero.
Mae's marketing background has made her a leader in the influencer marketing field. Journals like the Wall Street Journal have called Mae an industry specialist. She has hosted guest interviews and podcasts throughout her career. You can follow her Twitter to get more from her. You can also read her profile to find out more about her work. It's obvious why she is so influential in this industry.
Mae is a well-known figure in influencer market, but she's far from the only one. Maureen L. Farrell in Boston, a senior analyst with HUD, and Ryan Hunter Wesely in New York, are other notables.
FAQ
What is affiliate marketing?
Affiliate marketing is an internet business model in which you refer customers to other products and services. The product owner pays you for each person who buys from you.
Referrals are the foundation of affiliate marketing. You don't have to do anything special for people to buy from you. Simply refer people to the website.
There are many ways to make money, without having to do any selling. Selling is as easy as buying.
Even affiliate accounts can be set up in just minutes.
Referring as many people as possible will increase your commission.
There are 2 types of affiliates.
-
Affiliates who have their website owned by them
-
Affiliates working for companies offering products or services.
What is an advert buyer?
Advertising space is purchased by an advertiser on TV, radio and printed media.
Advertisers pay for the time their message appears.
They don't necessarily want the best ad, but they are more interested in what is most effective at reaching their target audience.
An advertiser might have information specific to their potential customers such as age and gender, marital status or occupation, hobbies, interests, income, etc.
The advertiser can use this data to determine which medium will work best for them. They might decide direct mail is more effective for older people.
Advertisers also evaluate the competition. If there are similar businesses nearby, they might choose to place their ads near those competitors.
Advertisers should also consider the budget they have and how long they plan to spend it before it expires.
What is an advertisement campaign?
A campaign is a series advertising messages that are designed to promote a product. It may also refer to the entire production of such ads.
"Ad" is a Latin word that means "to sell." Marcus Terentius Varro, 116-27 BC, was the first to use it. He used it as a verb that meant "to make a sales."
Advertising campaigns are often carried out by large agencies or companies. Advertising campaigns can involve many media types, such as television, radio, print, and the internet.
Advertising campaigns usually last several months, and they have specific goals. For instance, some campaigns aim to generate awareness while others focus on increasing sales.
What is branding?
Your brand is the way you express who you are and what your stand for. It's how you make people remember you when they hear your name.
Branding refers to creating a brand that is memorable for your company. Branding is more than a logo. It encompasses everything, from the physical appearance of your company to the voice and tone used by your employees.
Because they are confident they will get what they want, a strong brand can help customers feel more comfortable buying from you. And it gives them confidence in choosing your products over those of competitors.
Apple is a prime example of a company with a strong brand. Apple's brand is well-known for its stylish design, high-quality products and outstanding customer support.
Apple's name is synonymous with technology. Apple is what people associate with when they see a phone or computer.
If you're considering starting a new business, you should consider developing a brand before launching. This will give you and your business a face.
What is the cost of advertising on social media?
Social media advertising is expensive if you choose to take this route. You'll be charged monthly according to how long you spend on each platform.
Facebook: $0.10 per 1,000 impressions
Twitter - $0.20 Per 1,000 Impressions (if you tweet).
If you send invitations, Linkedin: $0.30 per 1,000 impressions
Instagram - $0.50 per 1,000 impressions.
Snapchat - $0.60 Per 1,000 Impressions ($0.40 per User)
YouTube - $0.25/1000 views
Tumblr $0.15 for 1,000 impressions text posts
Pinterest - $0.05 per 1,000 impressions per month
Google + - $0.15-$0.20 per 1 million impressions
Tumblr - $0.15- $0.20 per 100,000 impressions
Vimeo - $0.20 to $0.25 per 10,000 impressions
Soundcloud - $0.20 to $0.0.25 per 1 Million Plays
StumbleUpon - $0.20 -$0.25 per 1 billion pageviews
Digg - $0.20 - $0.25 per 1000 diggs
Reddit - $0.20 - $0.0.25 per 1000 Comments
Wordpress - $0.20--$0.25 per 500 comments
Flickr - $0.20 -- $0.25 per 5,000 photo uploads
What is the best way to learn about television advertising?
Television advertising has the potential to reach large audiences at once. It was also quite expensive. However, it can be powerful if you use the device correctly.
Although there are many kinds of TV ads to choose from, all share the same characteristics. The first thing to remember when planning any type of TV ad is to ensure it fits into its category. Don't confuse a lifestyle ad with a product advertisement if you are running a commercial. Your message should be consistent throughout the entire campaign.
The second thing to remember is that the best time to air your ads is during prime-time hours. This is because most viewers watch TV while relaxing in front of the set. They should be able to concentrate on what you are saying.
Last but not least, just because you have a lot of money does not mean that you will get great results. Actually, it could be the contrary. A study conducted by the University of California found that commercials aired during popular shows were less likely to sell products than those aired during unpopular shows. Make sure you are doing it right if you're spending a lot on TV advertising.
Is there a way to get no cost traffic?
The traffic that is free comes from organic search results and does not require you to pay for ads. This type of traffic is called natural or organic traffic. There are many options to get free traffic like article marketing and social media marketing.
Article Marketing is one way to get free traffic. Paying for ads is often more expensive than CPC. Content marketing is also known by the term article marketing.
Social Media Marketing – Social media platforms like Facebook, Twitter and LinkedIn let you promote your business via advertising. These social media platforms can be used to post updates and share photos. You may also build relationships with potential customers. Many businesses pay to advertise on social media sites because they want to reach more people at a cheaper price.
Blogging - Another great way to generate traffic is blogging. Quality content that is enjoyable to read will attract people. Once you're attracting visitors, you can monetize your blog by selling products or services.
Email Marketing - Although email marketing has been around since before the advent of the Internet it is still one of the most effective ways to drive traffic and sales to your site. You can grow your list and eventually sell to subscribers by sending them emails frequently.
Statistics
- Advertising's projected distribution for 2017 was 40.4% on TV, 33.3% on digital, 9% on newspapers, 6.9% on magazines, 5.8% outdoor, and 4.3% on radio. (en.wikipedia.org)
- In 1919 it was 2.5 percent of gross domestic product (GDP) in the US, and it averaged 2.2 percent of GDP between then and at least 2007, though it may have declined dramatically since the Great Recession. (en.wikipedia.org)
- Nonetheless, advertising spending as a share of GDP was slightly lower – about 2.4 percent. (en.wikipedia.org)
- This means that at least 50% of an ad needs to be shown on the screen for at least one second. (quicksprout.com)
External Links
How To
How to advertise Facebook
Facebook is a very popular social media platform. Facebook is used by around 1 billion people each month, according to estimates. Facebook is one of the most important companies in the world. Facebook's unique features include chat, video call, games, and many other great features. People who have Facebook accounts can upload photos, make comments, send emails, view videos and even play games. Facebook also allows businesses to promote themselves through advertisements. These advertisements can include text ads (banner ads), banner ads, sponsored stories or promoted posts.
Facebook advertising can be done in two ways. One way is to pay for advertising. There are also free ways to advertise. These are the two methods we'll discuss below.
How to advertise Facebook using paid options
Paid advertising can be done on Facebook by paying Facebook per impression. You can pay either monthly or annually. Facebook offers many types of paid advertising. These include:
Text ads – These are the same as regular text ads. However, they appear above or below the feed instead of being shown next to newsfeed items.
Banner ads can be large rectangular images that fill up entire screens. They typically advertise an offer, or a product.
Promoted Posts – They appear at top of the newsfeed, just like regular posts. Businesses often use promoted posts to promote their products.
Sponsored stories - These short stories have relevant content and are displayed at the top of users’ feeds. These stories are paid for by businesses and brands looking to reach potential customers.
How to promote using free options
Facebook offers free advertising. It uses the same methods as regular Facebook. These include text ads, banner ads, promoted posts, sponsored stories, and other forms.
However, free advertising cannot be used to create a customized audience. This is unlike regular Facebook. Targeting people by age, gender and location is not possible.
How to start advertising on Facebook
First, sign up for a Facebook account if you are interested in advertising on Facebook. This will allow you to access all tools. You can set up your account by following the steps below.
-
Click "Create New Ad Set"
-
For your ad set, enter a name.
-
You can choose the type advertisement you want to place (textual, image or video).
-
Pick the areas you want to target.
-
You can set the budget amount.
-
If you use Facebook Audience Network select it from drop-down menu.
-
Click "Next Step."
-
Click "Review" and then click "Continue".
-
You can review your selections before you click "Continue".
-
Complete any additional information.
-
Click "Save All Changes"
-
Do not start your campaign until the expiration date of your ad campaign.
-
After the campaign has ended click "View Ad Statistics".
-
Examine the results from your campaign.
-
Keep going with steps 13-16, until you find the perfect settings for your company.
-
Advertise now!